NEWS: Wine Australia 5 Year Strategic Plan

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NEWS: Wine Australia 5 Year Strategic Plan

Postby StarNews » Sat Jul 04, 2015 11:16 am

Wine Australia 5 Year Strategic Plan
30 June 2015

Strategic Plan

Pursuant to section 95 of the Public Governance, Performance and Accountability Act 2013 (PGPA Act), a Corporate Plan must be prepared for the Australian Grape and Wine Authority (AGWA).

Link to the most recent Strategic Plan can be accessed below:

AGWA Strategic Plan 2015-2020
AGWA Strategic Plan 2015-2020: At a glance

Priority 1: Increasing demand and the premium paid for all Australian wine
We will address the challenge of general global perception leading to lower prices through an unwavering
focus on increasing the appreciation of our distinctively Australian fine wines. We must continually invest
in supporting the pursuit of excellence in viticulture, winemaking and the business of wine to better
understand and express our unique terroirs and to increase the international esteem of the resulting wines.

Priority 2: Increasing competitiveness
We will address the challenge presented by the fiercely competitive global marketplace by increasing
competitiveness in our vineyards, our wineries and our wine businesses. We will invest in capturing the
opportunities of new technologies, understanding supply and demand, and improving performance to
become more sustainable, differentiated and more competitive. ... ments.aspx
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